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Commercial and marketing opportunities

DAMS is currently involved in the FIA Formula 2 Championship, Formula 1’s main feeder series. The team is always eager to bring in new partners for its current and any future racing programmes.

Partners will have many opportunities, on and off the track, to showcase and develop their brand, enter the motorsport industry or implement their motorsport programme.

In partnership with event agency OP TO YOU, DAMS offer diverse event opportunities to fully enhance your marketing strategy.

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Partnership benefits

Access to the Grand Prix world

Access to the Grand Prix world

Formula 2 is the final step on the motorsport ladder before F1. Supporting DAMS can offer a great opportunity to enter the world of motorsport at the highest level. It is also ideal for showcasing the quality and design of your products.

Testing and developing new products

Testing and developing new products

The motor racing world is a very challenging environment, as we work in all kinds of extreme conditions. Partnering with us provides a great platform to test and develop existing and new products.

A close relationship

A close relationship

It’s important to find a partner that believes and invests in DAMS in the long-term, in addition to working hand-in-hand with us.

Meet top-level industry personnel

Meet top-level industry personnel

Becoming a DAMS partner grants access to the F1 world at a fraction of the cost, to get your foot in the door and meet top-level industry personnel. Both our drivers are affiliated with F1 teams: Ayumu Iwasa is part of the Red Bull Junior Team and Arthur Leclerc is a member of the Ferrari Driver Academy.

Branding opportunities

Branding opportunities

Partners have various opportunities to have their brand represented within the DAMS team. These include on the F2 race car, overalls team kit, marketing materials (website, press releases, social media, brochures etc.), garage walls, factory and more.

Activities and events

Activities and events

Product endorsement by DAMS drivers, personal appearances during races and away from the circuit, and evenings using the team’s facilities. Event programmes include a show car, pit stop challenge, workshop access and more depending on your requirements.

DAMS' extensive network

DAMS' extensive network

Alongside access to F1, partners benefit from DAMS and its extensive network of contacts, including the team’s other motorsport programmes.

Entertaining guests

Entertaining guests

DAMS partners’ guests, staff, suppliers, etc. can enjoy a variety of activities during race weekends, including Formula 2 hospitality, F1 Paddock Club, access to the DAMS garage and meet-and-greets with the drivers.

Showcasing your products

Showcasing your products

Having your products on-show at races will allow you to get better feedback, so you can develop products and increase brand awareness.